WHY USE EMAIL MARKETING?

Email has the best Return on Investment. According to an economic impact study by DMA (Direct Marketing Association), commercial email returned a robust $43.62 for every dollar spent on it in 2009. In comparison, direct mail returned $15.22 for every dollar. With the cost of paper, printing, and postage on the rise, email marketing is a smart, cost-effective solution.

Email is fast. An email marketing campaign can be completed in under an hour, or it can take a few days depending on the list size and duration. You can choose to span your campaign over any amount of time to maximize deliverability.

Email can go viral. Social networking continues to grow and is an integral channel in sharing information with friends and family. With the ability to share email messages across many social media websites, such as Facebook and Twitter, your information has the opportunity to go viral.

Email is versatile. Emails can be used for promotions to generate short-term sales, or they can be used for newsletters to build long-term relationships and generate revenue over time.

Email generates rapid response. Email can link to websites, landing pages, pictures, and videos selling and demonstrating your product. Within minutes of opening your email, people can easily purchase your product or service, share it on a social networking website, or forward it to friends, family, and co-workers.

Email is being viewed on smart phones. With the rise of the Blackberry and iPhone, more people are checking their email on the go. Take advantage of this growing trend by combining email marketing and text sms marketing.

Email can target a specific demographic. Email Marketing Power makes it easy to rent an opt-in email list that targets a profession, age group, location, or other specific demographic.

Email autoresponders do the work for you. Autoresponders will immediately send out messages thanking or welcoming the customer, including sign up and opt out confirmations.

Email is easily testable. By testing different lists, subject lines, messages, or promotions, you can see which aspects of your campaign produce the best campaign results.

Email campaign results are instantaneous. With Email Marketing Power’s campaign reports, you will see how many opens your message received, how many clicked-through to your website or landing page, and how many opted out of your message.

Email is environmentally friendly. Trees and entire species are dying and will soon become extinct. At the current rate the Amazon Rainforest will be reduced by 40% in less than two decades. Do your part for a greener world by using less paper.