10 Email Marketing Strategies
Email Marketing Strategies
While many businesses continue to cut back on television and print marketing, email marketing budgets remain strong due to the relatively low cost. A steady ROI has powered email marketing through the recession. Businesses continue to trust Email Marketing Power to create and send professional, 100% opt-in email messages targeted to specific demographics. Here are 10 key strategies to keep in mind when creating your next email marketing campaign:and building a business email list.
Personalize your email message Address your customers directly by using their name in the subject line. This information will likely only be available to you if a recipient signs up for your messages via a form on your website or landing page.
Build a social network presence Sometimes a potential customer may be apprehensive to visit an unknown website via a link on your email message. By creating links to your business or social networking websites, such as Facebook and Twitter, people may be more apt to click because they are familiar with them. Customers may be more willing to buy your product or try your service by visiting websites they know how to navigate. Also, your customers can promote your business by becoming a “fan.”
Fuse email and SMS messaging There are over 200 million cell phone users in the United States. With American cell phone users are now sending more texts than they are making phone calls, it is the perfect way to promote your business. By creating a blurb in your email marketing message, such as send the word “Text” to “12345” to receive coupons and other promotional deals, customers will be alerted instantly. And since 80% of consumers keep their mobile phone with them all day, there is a high probability your message will get read. It’s simple, lightning-fast, and Email Marketing Power offers Text SMS Software to help your reach out to this growing market.
Place value information in the email People are receiving more and more emails every day. Many people have multiple email accounts. They don’t have the time to sit down and read pages of information describing a product or service. Keep your message simple and to the point. Use bullet points, keywords, and boldface. Make sure you display important information in the top portion of your email message. If a potential customer isn’t attracted to the information in the top of your email, odds are they aren’t going to take the time to scroll down. Make it difficult for them to hit delete.
Simple email message subject lines Subject lines shouldn’t look like gossip blog headlines. Avoid subject lines that are too long or make the customer guess about the content of the email. The subject line is the first thing the customer sees when they login to their email. Make them relevant and concise.
Clean, simple email message layout Make your message easy on the eyes by sticking with a color scheme and including a company logo. If you are not familiar with graphic design or creating HTML messages, let the experts at Email Marketing Power take care of all your design needs.
Use quality email lists Your emails are much more likely to end up in the spam or trash folders of your recipients if you overuse capital letters and punctuation, especially in the subject line. Also, avoid overly using keywords like “free.” Email Marketing Power’s software, MailSurge, uses 100% opt-in email lists, meaning only those who have opted-in to receive your messages will get them. Also, our content check feature checks the content of your email marketing messages, and then scores it based on how easily it will get caught in spam filters. These features guarantee a higher deliverability rate.
Offer a promotional deal By offering a deal, such as a percent off the regular price of a product or service, prospective customers will be more enticed to click-through to your website.
Entice recipients to read more Link to your website or landing page after asking a question or offering up a potentially astounding fact. For example provide a link to a movie where customers can “See the product in action.
study other email messages Open email newsletters that you subscribe to, or one that you have opened and clicked-through to a website or landing page. Then consider the following questions: What made you click-through? Was it something you haven’t heard about/seen before? How did the layout look? Were there any keywords or images that stood out? Were there facts and information that you wanted to learn more about?