1. What is email marketing?
2. What is MailSurge?
3. What is a click through?
4. I do not have any previous design experience. Can I still use MailSurge?
5. What kind of email lists does Email Marketing Power use?
6. I've never created an email list. Can Email Marketing Power create one for me?
7. Can I upload my own lists?
8. Can I create more than one list?
9. Can I upload my own HTML files of a message I’ve already designed?
10. Is image hosting available?
11. What does it mean to “rent” an email list?
12. How do I know if recipients are clicking the links in my message?
13. What if I don’t have the time to create a template or message?
14. Do I have to use my own bandwidth?
15. What is a landing page and why would I want one?
16. How can my messages avoid spam filters?
17. Can I find out if the email addresses in my list are blocked?
18. How can I improve the deliverability of my messages?
What is email marketing?
Email marketing is the fastest, easiest, most reliable method of sending email newsletters and growing your business.
What is MailSurge?
MailSurge is Email Marketing Power’s web-based email-marketing software (there is nothing to download). MailSurge allows users to upload and manage their own email lists, create messages, upload HTML files, and track the success of your campaign via full reports and analysis.
What is a click through?
A click through is when someone clicks on a link in your message, which in turn takes them to your website or landing page. It is a good way of measuring the success of a campaign, and is just one of the many statistics available to you.
I do not have any previous design experience. Can I still use MailSurge?
Absolutely. You do not need previous experience to create professional email-marketing messages. Email Marketing Power will even walk you through the software when you sign up.
What kind of email lists does Email Marketing Power use?
We use opt-in email lists, meaning only those who have opted-in to receive your messages will get them. This guarantees a higher deliverability rate to ensure messages land in a recipient’s inbox and not their spam folder.
I’ve never created an email list. Can Email Marketing Power create one for me?
Absolutely. By signing up for Full-Service Email Marketing, we can rent opt-in email lists to you, catered specifically to your target demographic. The email addresses are automatically loaded into your account so you're all set to deploy email marketing messages at your convenience.
Can I upload my own lists?
Yes. As long as your lists are in .csv (comma-separate value) or .txt format, you can upload your own list.
Can I upload my own HTML files of a message I’ve already designed?
Yes. HTML files created in programs such as Adobe Dreamweaver or Microsoft FrontPage are supported. However, creating your message in a program such as Microsoft Word and then saving in HTML format will cause message design formatting issues.
What does it mean to “rent” an email list?
By renting a list you are paying a small additional cost to have Email Marketing Power select targeted email addresses based on your demographic requirements, whether you are looking for a business or consumer list. We can further narrow the demographic based on geographic location, age, gender and even professional title.
How do I know if recipients are clicking the links in my message?
We will provide you with a user name and password to our secure website where you’ll be able to view a full report and analysis for your email marketing campaign. This analysis will show you how many people opened your email message, how many people clicked through from your email message to your website or landing page, and how many people opted out of receiving your future campaigns.
What if I don’t have the time to create a template or message?
Let us create a custom template and messages for you! We will take your ideas and incorporate them into a layout and make recommendations as to what will work well. With this template you can swap out and modify the content.
Do I have to use my own bandwidth?
No, as a MailSurge subscriber you use our bandwidth and IPs to send messages.
What is a landing page and why would I want one?
A landing page is a webpage where your customers will be sent after clicking a link in the email newsletter. Landing pages are optimized to be relevant to your message or product, and encourage users to complete a "call to action.” A landing page can help better convert clicks to sales, as well as gather data and contact information on potential clients. Custom landing pages are available for an additional $200 per page.
How can my messages avoid spam filters?
Besides renting a targeted opt-in email list, Email Marketing Power has added a message content check feature that checks the content of your email marketing messages, and then scores it based on how easily it will get caught in spam filters.
Can I find out if the email addresses in my list are blocked?
Yes. Email Marketing Power’s MailSurge software includes detailed email list statistics to gauge the effectiveness of your marketing campaign. Our detailed lists statistics include history and information on how many of the inboxes associated with your mailing list are full, how many of the active email addresses were blocked, how many of those e-mail addresses no longer exist and much more.