Best Email Marketing Services Should Include
Marketing Email Examples
If you are asking this question, it means you are far along in your quest, and you are close to the treasure.
After you have attracted a loyal following, you must provide them with timely and relevant content to quench their insatiable appetite for information. It is a difficult task, and even the hardiest of businesses soon fail as their ideas become stale and repetitive.
Follow these ideas, lest you be the subject of unwanted opt-outs.
News about your business:
For example, updated features, awards, a new layout, events, seminars, schedule changes, product updates, etc.
Tips & tricks:
If you have product or service that requires a learning curve, such as software, it is a good idea to include tips and tricks in your email. For example, include ideas for the product or service that people may not initially associate with it, how to improve results, do something faster and more efficiently, or how to use it make greater a greater profit.
New products:
If you run a business that is frequently updated with new products, such as a housewares and furniture store, include snippets of information introducing your new products. You may want to include ratings and reviews, as well as a brief summary of features, especially for seasonal items.
Promote blogs and social networking profiles:
Put social networking icons in the header of your email message. Encourage your users to follow you on Facebook and Twitter by offering a promotion or giveaway that can only be entered through those channels.
Promotions:
Giveaways, contests, coupons, free trials, and other forms of promotion are a great way to get people excited about your business, and increase sales and social networking following, like Moosejaw. Read the Moosejaw case study.
Industry trends:
Read news sites, studies, journals, blogs, and forums related to your industry. Include information, graphs, charts or graphs that support your product or service.
Articles:
If you wrote a really sweet article, throw in a few sentences and link the rest to your website. Remember, people generally want to read their emails quickly. Don’t include too much information.
Links to video:
With today’s video-crazed culture, more and more people are looking for videos that explain how to use a product or service. Link to how-to videos, news, tips & tricks, and/or guides.
Philanthropic work:
If you do charitable or any type of philanthropic work, include it in a blurb on your email message.